Coaching for entrepreneurs and leaders
Coaching that goes deeper than behavior
For entrepreneurs, CEOs and leaders for whom it goes deeper than behavior. Psychological coaching by leadership psychologist Dirk Jan Versluis, registered with the Dutch Association of Psychologists (NIP).
Confidential and free. 45 minutes, online or near Gouda (NL). No waiting list, no referral.
Leadership and entrepreneurship only become truly powerful when they get personal
From the outside, things are going well. The business is growing, your team is running, you are making decisions. And yet it costs more and more. You sleep worse, you become harder or more cautious, and the same conflicts keep coming back.
Better goals or a tighter schedule rarely solve that. Beneath every business issue lies a personal reality: patterns that once made you successful and now hold you back. That is what we work on, in the language of business and with the depth of psychology.
Where ordinary coaching stops, we begin
Setting goals, communicating better, delegating, time management: it helps, up to a point. Because behavior is never the starting point. It is the end point of something deeper.
A leader who cannot let go rarely needs a course in delegation, but needs to see why letting go feels unsafe. An entrepreneur who starts everything and finishes nothing rarely has a focus problem. We look at what lies underneath, so the change lasts.
Business coaches often miss the psychology. Psychologists often miss the business world. We work in both.
What can you come to us with?
Growth and entrepreneurship
Stalled growth, positioning, pricing, staff, and the feeling that you have become the ceiling of your own business.
Conflict with your business partner
Lingering tension, different ambitions, loyalty, or parting ways without damage.
Burnout and overload
Always on, no longer feeling yourself, physical signals you explain away.
Trauma and old pain
Experiences from the past, or from your business, that resurface under pressure.
Relationships, meaning and big decisions
Your marriage, your direction, and the question of what it is all for.
Control, perfectionism and loneliness
Not being able to let go, never good enough, or surrounded by people and still alone.
What is often overlooked
Leaders rarely get stuck for lack of knowledge. They get stuck on patterns. Those surface in transitions: in growth, in a crisis, at the next step.
- a bar that is always set higher than is achievable
- people-pleasing, while everyone thinks you are strong
- carrying everything yourself, because no one else picks it up
- control as a way to feel safe
- old experiences that were never processed
With the Deep Pattern Assessment we map those patterns. Then we translate them into what they cost in your leadership and your business. Drive and intelligence are rarely the problem.
The ECA Leadership Framework
A business has a body. It grows, gets out of balance, carries tension and sometimes trauma, just like a person. Our ECA Leadership Framework looks at the leader and the business as one living system. That way you see not only where it chafes, but also where it comes from and where the growth lies. We use it in coaching and in our work with boards.
How do we work?
Personal and confidential. We work with the person, not with a problem. Where it helps, we involve the people around you: your business partner, your spouse, your team. Already working with a business coach? Then we complement each other.
1
Strategy session
45 minutes, free. We explore your question and see if there is a fit.
2
The full picture
What is going on professionally and personally, and which patterns lie beneath?
3
Breakthrough
We work on your goals and clear what is blocking you.
4
Embedding
The change lands in your work, your leadership and your surroundings.
Near Gouda (NL) or online, in English or Dutch.
What it brings you
More strength with less pressure. Clear decisions. Leadership that does not depend on willpower. And the feeling that your business fits who you are again.
“Dirk Jan is an exceptional professional who looks further than the regular psychologist and brings the dynamics of entrepreneurship into his approach. His combination of knowledge, experience and empathy makes him a valuable sounding board.”
“I still don’t know how Dirk Jan and Anne-Marie do it, but whatever it is: it works! In one year I took a huge step in becoming more stable, as an entrepreneur and as a person. The year program was a remarkable journey I would wish for anyone.”
Who we are
We have been guiding entrepreneurs, CEOs and leaders for years, each from our own background.
Dirk Jan Versluis
Leadership psychologist, registered with the Dutch Association of Psychologists (NIP). He worked for years with the most complex client groups in mental health care, did pioneering work with Brainspotting and now focuses on the psychology of leadership and entrepreneurship.
Anne-Marie Versluis
Therapist and Certified Brainspotting Practitioner. For ten years she has guided entrepreneurs and leaders, and their partners, with an eye for what plays out beneath the surface and between people.
Training and registration: Registered psychologist (NIP) · MSc and MM · Certified Brainspotting Practitioner · Stakeholder Centered Coach
Frequently asked questions
Is this coaching or therapy?
Coaching, with the depth of a psychologist (and beyond). You don’t need to be stuck to start, and we work without a diagnosis.
Is it covered by health insurance?
No. You pay yourself, or your company pays. That means no waiting list, no referral needed and nothing on your insurance record.
Can we work online?
Yes. All sessions can be held online, in English or Dutch.
How soon can I start?
Usually within one to two weeks.
Ready for more strength, clarity and depth?
Book a free 45-minute strategy session. Afterwards you know where you stand and what the first step is.